Migliore+Servetto Architects

Z Zegna Pitti Uomo

Migliore+Servetto Architects

14. January 2016

Photo: Indigital

An urban, intangible and soft landscape, which is one with the performance, is the environment defined by the exhibit of Migliore+Servetto Architects for the launch of Ermenegildo Zegna’s new collection at Pitti Immagine Uomo 2014.

PROJECT DETAILS: Design by: Ico Migliore and Mara Servetto / Migliore+Servetto Architects | Project: Z Zegna Pitti Uomo | Location: Stazione Leopolda, Florence | Date: June 2014 | Client: Ermenegildo Zegna

Photo: Indigital

An articulate system of dynamic projections and different layers recreates the city’s skyline and lights where the performance of the parkour’s athletes takes place, while the metropolitan man parades on the central stage.

Photo: Indigital

In the wide area where the public is welcomed, five high, pentagonal towers, which evoke the logo of the maison, covered by subtle, transparent membranes, open up, revealing the items of the new collection directly to the visitors.