Mußler Perfumery Leinfelden
Back to Projects list- Location
- Leinfelden-Echterdingen, Germany
- Year
- 2012
The fifth branch of Mussler Perfumeries opened its doors to the public in the Echterdinger Carré (shopping mall) in Leinfelden-Echterdingen. This is the first step for Mussler Beauty outside the city limits of Stuttgart.
The entire concept of the two floors is based on a vintage style interrupted by industrial elements such as extendable make-up mirrors, an industrial floor in grey and industrial accent lamps. The sales floor assumes an area about 90 m² on the ground floor. In contrast to the micro-concrete floor, the wall colour is in a warm grey-brown. The interior design of the perfumery is kept simple and clear since the products themselves have different shapes and colours.
On entering, customers discover various worlds of fragrances, care, make-up and natural cosmetics. Each area is designed in its own style and presents its products appropriately.
The core of the room is formed by the fragrance island with its fragrance bar where customers can try out and test various fragrances to their heart’s content. In the adjacent area is a small waiting room where espresso is served in a cosy atmosphere.
In the make-up area next to high quality products are five make-up places where products are presented or where a cosmetics school can take place. The beauty brands are presented in irregularly projecting frames which produce a lively picture.
Natural cosmetics are presented in simple shelves in white while the care series are offered in oak shelves. They project in depth to display the brands individually but still as a collective whole. The natural cosmetics area is supplemented by a wall with a solid wood panelling in used look.
The first floor is accessed by a stairwell. Four treatment cabins are located here. The floor covering is of warm wood and the wall colour of the ground floor is repeated. This is where customers can lie back and enjoy a treatment. In the corridor is a manicure station and a leather look sofa which fits into the niche of the waiting area.
Find more information here: http://di-a.de/en/interior-design-architecture/retail-en/mussler-perfumery-leinfelden/