MDF Italia Stand - Salone del Mobile 2018

Milano, Italy

Photo © Filippo Romano

Photo © Filippo Romanoo

Exhibition Halls

Architects: Scandurra Studio

Location: Salone Internazionale del Mobile Milano - Rho Fiera, 20124 Milano, Italy
Year: 2018
Client: MDF Italia
Team: Alessandro Scandurra, Silvia Zauli, Massimo Cutini, Riccardo Radaelli, Sara Marcovecchio

The main theme of the project concerns emptiness and tension. There is a continuity in the relationship between objects and space. Tension between gravity and suspension of vertical planes brings a detachment of the visual horizon.

Diaphragms enclosed in a semi-transparent box that reveals glimpses of interiors.
The planes in space define scenes converging towards a central iconic element, which defines dynamism and movement.
The semi-transparency of the external material gives the possibility of perceiving the movement in progress inside the exhibition space.
The project presents a division into two areas: the exhibition part in which objects are showed and the reserved area, which is set for welcoming clients. Hence the choice of dividing the areas by choosing two shades, light and dark.

Internally the scenes are fragments of rooms in continuity with each other. A clear and readable geometry made for showing the products of MDF Italia, whose lines, shapes and materials include an image of lightness and simplicity, supported by the rigor and the shapes of the exhibition space.