WOW Museum - Room for illusions

Zürich, Switzerland

Entrance

Photo © Gataric Fotografie

WOW Museum Room Vector – razzle dazzle patterns inspiration room

Picture © Gataric Fotografie

WOW Museum Room Maze – light experience room

Photo © Gataric Fotografie

WOW Museum Room Morph – colour light installation room

WOW Museum Room Vertigo – slate room

Photo © Gataric Fotografie

WOW Museum Staircase – colour theory space

Photo © Gataric Fotografie

WOW Museum Room Ames – sizes contrast room

Photo © Gataric Fotografie

WOW Museum Room Twist – world upside down room

Photo © Gataric Fotografie

WOW Museum Wonderlab – try out the illusions space

Photo © Gataric Fotografie

WOW Museum Kaleidoscope – 360 degree reflection

Photo © Gataric Fotografie

WOW Museum Room Infinity – depths illusion room

Photo © Gataric Fotografie

Interior Designers: Aroma

Location: Werdmühlestrasse 10, 8001 Zürich, Switzerland
Year: 2020

The WOW is more than just a museum: it is a colourful world of illusion that inspires children, young people and adults alike through digital and real experiences, trying things out and experimenting: this is what makes imparting knowledge fun!

The WOW Museum is not only unique in Switzerland: all exhibits and illusion rooms are individually developed in prototyping and designed for the spatial conditions. The corporate design guidelines define the brand presence both online and in print, as well as spatially. From the social media presence, the website and brochures to the museum visit, the brand can be experienced consistently.

Visitors are guided through the museum with the specially developed and web-based "WOW Guide". QR codes on all exhibits and in the illusion rooms provide explanations and tips for the perfect sensory illusion.

On the upper floor is the "Wonder Lab", the educationally designed area of the exhibition, where the exhibits invite visitors to experiment. The modular room is also suitable for workshops and is also actively visited by school classes.